Branding • Art Direction • Photography • Set Design
Brought in to create an album cover and additional assets for the release of an up-and-coming mixtape for Atlanta-based rappers, YNK Kay & OJ da Juiceman.
For this long-awaited album, I created a set design that piques the curiosity of the viewer with its opulence, all objects holding symbolism. The oranges represent prosperity, bullets represent directness, the grail participates in the story of providing a vessel of those ideas. I had a lot of 'Freshly Squeezed' juice at the end of the shoot -- see what I did there ;)